Home - British Fair
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WELCOME

Welcome to British Fair, a platform showcasing the best of modern British brands.

Britain has an extraordinary heritage of creativity and innovation. We are a standard bearer for quality and craftsmanship. Our brands are desired by increasingly discerning customers throughout China and the Far East.

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BRITISH FAIR

British Fair is a unique, perpetual, multi-channel, brand sales and marketing platform. It is anchored by a series of consumer exhibitions in key Chinese and Asian cities.

It is designed to further the interests of British brands, great and small, who have the ambition to expand their presence in China and the Far East.

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WHY JOIN?

The size of the market means new brands to China will struggle to be heard on their own. Individual activity is a high risk and high cost exercise.

British Fair addresses the challenges facing new brands in China by providing a cost effective and active communications platform. It amplifies the combined voice of its members.

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OMNICHANNEL PLATFORM

• Exhibitions in Tier 1 and Tier 2 cities in China
• Multi-lingual Website and eCommerce platform
• A permanent, online ‘virtual exhibition’ presence
• Mobile App • Social Media
• Publications • Newsletters
• Constant PR and Marketing by dedicated teams

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KNOWLEDGE & GUANXI

British Fair enables member brands to expand their business in China • Develop first-hand customer experience whilst building their local brand profile
• Gain the knowledge and understanding to hone brand strategies with confidence • Establish relationships with retailers, partners, investors, distributors and local media.British Fair

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BECOME A MEMBER

Membership is by application and designed for British brands in the creative industries with exceptional products and experiences • These brands are ready to expand but may not have the necessary connections to do so in a market as wide and as varied as China • Please contact us for more information about membership.

SPRING 2017 BEIJING*

*The timing of the inaugural British Fair Beijing may be subject to change over the coming weeks. We expect to offer a choice of 1 to 2 events to participate in within the first year and up to 3 to 4 per year thereafter. British Fair members may apply to participate at specific events or locations that suit their needs, subject to the terms and conditions of their membership tier. Please contact us for more information. Thank you.
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BRITISH FAIR BEIJING

British Fair Beijing is an 8-day consumer and retail exhibition in Parkview Green, the city’s leading, luxury, mixed use development • It showcases the best of modern Britain through its art and culture, its contemporary brands and upcoming creative talent • It showcases brands in a living, breathing, retail environment.

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THE EXPERIENCE

The Beijing Fair recreates a modern, high-end, British market in covered piazza • A focal point of the building and its community • More than an event, it is a lifestyle and shopping experience showcasing the best of Britain • British Fair is supported by a fully integrated 360º marketing platform and the UKTI.

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MARKET INSIGHT

Insight by engagement with target customers in a relevant retail environment • Relationships with potential business partners and media in a series of seminars • Insight from China market experts
• Law • Finance • Retail • Distribution • Luxury
• eCommerce • Companies • Partnerships
• Marketing • Intellectual Property • Media

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PARKVIEW GREEN

80 International Brands • 12 British Brands • 20 Restaurants • 4 Office Towers • 100 Room Luxury Hotel • 4 Screen Cinema • 4 Art Galleries • The largest collection of Contemporary Chinese Art in China • Located in the wealthiest neighbourhood of Beijing near the CBD and the Embassy district.

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VALUABLE VISITORS

20,000 visitors per day • A community of 8,000 professionals • Leading International and Chinese companies like Richemont Group, I.T, Li & Fung, Hearst Media, Dacheng Law • Thousands of VIP members spending between £3,000 and £100,000 per year • The Parkview Green customer is exactly our target audience.

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FAIR PROGRAMME

8-Day Consumer Fair • B2B Seminars • Networking Events • Fashion Shows • Press Events • Social Functions • Series of supporting attractions designed to drive traffic to the Fair • British Art Exhibition • British Film Festival • Music Weekender • A British Schoolroom • Interactive Technology Showcase

PARTNERSHIP

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UKTI

UK Trade & Investment (UKTI) works with UK-based businesses to ensure their success in international markets, and encourages the best overseas companies to look to the UK as their global partner of choice. Find out how they can help you here: www.ukti.gov.uk

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SPONSORSHIP

British Fair has a number of exciting sponsorship opportunities for brands and businesses keen to support Britain and the next generation of British creativity • Please register or contact us for a sponsorship pack and to discuss opportunities.British Fair

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SERVICES

A number of local services in law, finance, investment, strategy, marketing, retail and distribution will be available to members during British Fair events in China and online throughout the year.

MEMBERSHIP

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MEMBERSHIP BENEFITS

Participation in Retail Exhibtions • B2B activity
• Dedicated presence online • Website • Mobile App • eCommerce platform • Features in Magazine
• Newsletters • PR Service • Social Media Service
• Dedicated marketing communications teams in London and Beijing • Data and Market Reports

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MEMBERSHIP TIERS

Full Memberships include year round presence on all British Fair channels including our digital and eCommerce platforms • Participation in one or more event per year • Online Memberships for digital and marketing channel access only • Please contact us for more information about membership and Founder Member discounts.

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MEMBERSHIP APPLICATION

Membership is by application or invitation • British Fair is designed for brands who are committed to expanding their business to China; it may not suit all brands • It is a cost effective communications platform that amplifies member voices and insight.
Please register here or contact us to discuss your membership needs. Thank you.

BECOME A MEMBER

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