• Exhibitions in Tier 1 and Tier 2 cities in China
• Multi-lingual Website and eCommerce platform
• A permanent, online ‘virtual exhibition’ presence
• Mobile App • Social Media
• Publications • Newsletters
• Constant PR and Marketing by dedicated teams
British Fair enables member brands to expand their business in China • Develop first-hand customer experience whilst building their local brand profile
• Gain the knowledge and understanding to hone brand strategies with confidence • Establish relationships with retailers, partners, investors, distributors and local media.British Fair
Membership is by application and designed for British brands in the creative industries with exceptional products and experiences • These brands are ready to expand but may not have the necessary connections to do so in a market as wide and as varied as China • Please contact us for more information about membership.
British Fair Beijing is an 8-day consumer and retail exhibition in Parkview Green, the city’s leading, luxury, mixed use development • It showcases the best of modern Britain through its art and culture, its contemporary brands and upcoming creative talent • It showcases brands in a living, breathing, retail environment.
The Beijing Fair recreates a modern, high-end, British market in covered piazza • A focal point of the building and its community • More than an event, it is a lifestyle and shopping experience showcasing the best of Britain • British Fair is supported by a fully integrated 360º marketing platform and the UKTI.
Insight by engagement with target customers in a relevant retail environment • Relationships with potential business partners and media in a series of seminars • Insight from China market experts
• Law • Finance • Retail • Distribution • Luxury
• eCommerce • Companies • Partnerships
• Marketing • Intellectual Property • Media
80 International Brands • 12 British Brands • 20 Restaurants • 4 Office Towers • 100 Room Luxury Hotel • 4 Screen Cinema • 4 Art Galleries • The largest collection of Contemporary Chinese Art in China • Located in the wealthiest neighbourhood of Beijing near the CBD and the Embassy district.
20,000 visitors per day • A community of 8,000 professionals • Leading International and Chinese companies like Richemont Group, I.T, Li & Fung, Hearst Media, Dacheng Law • Thousands of VIP members spending between £3,000 and £100,000 per year • The Parkview Green customer is exactly our target audience.
8-Day Consumer Fair • B2B Seminars • Networking Events • Fashion Shows • Press Events • Social Functions • Series of supporting attractions designed to drive traffic to the Fair • British Art Exhibition • British Film Festival • Music Weekender • A British Schoolroom • Interactive Technology Showcase
UK Trade & Investment (UKTI) works with UK-based businesses to ensure their success in international markets, and encourages the best overseas companies to look to the UK as their global partner of choice. Find out how they can help you here: www.ukti.gov.uk
British Fair has a number of exciting sponsorship opportunities for brands and businesses keen to support Britain and the next generation of British creativity • Please register or contact us for a sponsorship pack and to discuss opportunities.British Fair
A number of local services in law, finance, investment, strategy, marketing, retail and distribution will be available to members during British Fair events in China and online throughout the year.
Participation in Retail Exhibtions • B2B activity
• Dedicated presence online • Website • Mobile App • eCommerce platform • Features in Magazine
• Newsletters • PR Service • Social Media Service
• Dedicated marketing communications teams in London and Beijing • Data and Market Reports
Full Memberships include year round presence on all British Fair channels including our digital and eCommerce platforms • Participation in one or more event per year • Online Memberships for digital and marketing channel access only • Please contact us for more information about membership and Founder Member discounts.
Membership is by application or invitation • British Fair is designed for brands who are committed to expanding their business to China; it may not suit all brands • It is a cost effective communications platform that amplifies member voices and insight.
Please register here or contact us to discuss your membership needs. Thank you.